5 Tips to Improve Your Small Business Messaging

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Today On Your Minute of Marketing:

5 Tips to Improve Your Small Business Messaging

  1. Know your customer. Focus on what they get, not what you’re selling.
  2. Keep it simple and stop using jargon that only people in your industry will understand. Simple copy that speaks to every level.
  3. This is going to sound familiar: know your customer. Focus on what they value in your product as opposed to the product itself.
  4. Use AI as a tool; don’t trust it to be your main writer. Use your voice—it humanizes everything that you write or record.
  5. Once again, know your customer and focus your attention on them, not your product.

That’s been your minute of marketing.