In 2010, Old Spice was on the verge of irrelevance—until they flipped the script with humor, bold storytelling, and unforgettable marketing.
💡 The Man Your Man Could Smell Like wasn’t just an ad; it was a game-changer. It grabbed attention, went viral, and completely rebranded Old Spice for a younger audience.
In this video, we break down:
✅ How humor made Old Spice stand out in a crowded market
✅ The strategy behind the campaign’s success
✅ How YOUR brand can use humor to connect with customers
Don’t be afraid to take risks. Humor and creativity can set you apart.
If you need help telling your brand story, creating, and implementing a content strategy, our free content guide is a great place to start. Download it here today.