Sometimes, your business covers different audiences, different customers. And in some cases, your one site is not enough. If you sell clothing for children and adults, your one site can cater to both using categories for each. But if you sell audio and video equipment, your consumers will have different needs and expectations than your […]
One Site Is Not Always Enough Read More »
I recently read the average person spends up to two days per week on email and a full day per week in meetings. Yikes! That’s a lot of time lost! It may be you spending too much time in meetings and emails or it may be your employees. In either case, wouldn’t it be better
Cut Down on Time Traps Read More »
How well do you know your customers? Sure, they come to your shop or website and buy your products, but do you really know why they come to you? This month, July 20, is one of four annual observances of Get to Know Your Customers Day. That’s right, four! Do you know why this day
Earn the Fist Bump 🤜🤛 Read More »
I’ve met with business owners who live looking over their shoulders. Are you one of them? Are you always looking over your shoulder at the competition? Constantly comparing websites, social pages, newsletters, storefronts, and work vans? If this is you, my biz owner friend, it’s time to stop. Now, I’m not saying to ignore the
Forget the Competitors. Do You! Read More »
June is Pride Month. A month that reminds us all people deserve to be here and be themselves. A month to remember the importance of including everyone when you write content for your business. One of the very first rules of all writing is that you should write to one person. I once read Ernest
Target Your Reader but Don’t Exclude Read More »
Struggling to write content for your company blog? These nine blog writing tips for your business will improve your writing experience, content quality, and traffic. {Haga click para leer este post en español / Click to read this post in Spanish} You may have heard that a blog makes your website more likely to get
9 Blog Writing Tips for Your Business Read More »
¿Tiene dificultades escribiendo contenido para su blog? Estos nueve consejos para escribir un blog para su compañía mejorará su experiencia de escritura, la calidad del contenido y el tráfico. Es posible que haya escuchado que un blog hace probable que su página web sea descubierta por más personas en línea. Quizás su ingeniero de web
9 Consejos Para Escribir un Blog Para Su Compañía Read More »
Staying current on small business digital marketing trends is vital for any business owner. After all, you have to learn to market that business to get customers to your website or storefront. Earlier this year, I completed a blog post on marketing trends for one of the companies I work with, Edstutia. {Haga click para
Five Small Business Digital Marketing Trends Read More »
Mantenerse al día sobre las tendencias de mercadeo digital para negocios pequeños es vital para cualquier propietario de una empresa. Después de todo, debe aprender a comercializar ese negocio para atraer clientes a su página web o tienda física. A principios de este año, escribí un blog sobre tendencias de marketing para una de las
Cinco Tendencias de Mercadeo Digital Read More »
It’s difficult to think of any successful small businesses today that don’t use social media. You need it to foster a community of supporters, advertise your products, sell direct, and more. Best of all, most social media platforms are free to use. They only require the one thing you can’t spare: time. {Click to read
Seven Social Media Tools for Small Businesses Read More »
