To build something of your own. It’s kind of always the same. When the idea for your small business strikes and you set out on the journey, it’s all smiles and lots of excitement. Nobody can say anything to get you to stop thinking about your business and anybody telling you it’s a bad idea […]
It Takes Positivity… Read More »
Have you ever landed on a website and wondered exactly what it is that company does? Have you ever wondered if people feel that way about your website? Your business needs a website but too many business owners rush to make one without really knowing what it should say. Whether you do it alone or
Be Clear. Be Specific. Provide Value. Read More »
Did you get the Ghostbusters reference or is this proof that I’m getting too old? Don’t answer that. Let’s get on to the real reason you’re here: revenue. One of the largest benefits of starting your own business is not having to depend on a single paycheck. So why would you limit your earning opportunities
Combine Your Streams 👻 Read More »
If you’ve been around businesses for a while, you’ve no doubt heard them refer to themselves or their processes as B2C or B2B. The “B” stands for business and the “C” for consumer. In other words, your business is categorized as one that sells “business to business” or one that sells “business to consumer.” What’s
Is Your Business B2C or B2B? Read More »
One of the most important things you can do as a small business owner is learn from others who have gone before you. And a great way to learn is by watching movies about other business owners and their challenges. So today, we’re looking at five movies every small business owner should watch. If you’re
5 Movies Every Small Business Owner Should Watch Read More »
Sometimes, your business covers different audiences, different customers. And in some cases, your one site is not enough. If you sell clothing for children and adults, your one site can cater to both using categories for each. But if you sell audio and video equipment, your consumers will have different needs and expectations than your
One Site Is Not Always Enough Read More »
I recently read the average person spends up to two days per week on email and a full day per week in meetings. Yikes! That’s a lot of time lost! It may be you spending too much time in meetings and emails or it may be your employees. In either case, wouldn’t it be better
Cut Down on Time Traps Read More »
How well do you know your customers? Sure, they come to your shop or website and buy your products, but do you really know why they come to you? This month, July 20, is one of four annual observances of Get to Know Your Customers Day. That’s right, four! Do you know why this day
Earn the Fist Bump 🤜🤛 Read More »
I’ve met with business owners who live looking over their shoulders. Are you one of them? Are you always looking over your shoulder at the competition? Constantly comparing websites, social pages, newsletters, storefronts, and work vans? If this is you, my biz owner friend, it’s time to stop. Now, I’m not saying to ignore the
Forget the Competitors. Do You! Read More »
June is Pride Month. A month that reminds us all people deserve to be here and be themselves. A month to remember the importance of writing inclusive marketing content for your business. One of the very first rules of all writing is that you should write to one person. I once read Ernest Hemingway wrote
Target Your Reader but Don’t Exclude Read More »
