If your business strives to disrupt the status quo by being best in class in the industry and creating synergy with your customers, we need to have a talk.
You’ve grown buzzword happy and it’s doing more harm than good.
Your potential customers will give you only a few seconds of their time before they tune out and look for the next shiny thing — next post, next video, next website, or next search result.
That means you must share the main point about your business quickly!
And using buzzwords only wastes space and attention time.
You’ve Been Lied To
The thing is, you’ve grown up hearing buzzwords.
You didn’t start a business because you wanted to write but now that you have to write the content for your website, company emails, or social media posts, you start to think of ads you’ve heard in the past.
Car companies, for example, are constantly throwing out words like:
- Best in class
- Superior construction
- State of the art
Naturally, you may start to think this is how you must write.
Thankfully, that’s not true. You can save yourself hours knowing you don’t need to search for fancy words that ultimately don’t say much.
Tell ‘em What They Need to Know
Instead of trying to stand out through complicated language and gimmicks, use simplicity to stand out.
I recently came across a post on LinkedIn from Cameron Tarbell that put it so simple, I don’t want to rewrite it. Here it is exactly as it showed up on my feed:
Buzzwords to Watch Out for
I don’t think I can include all buzzwords but here’s a list of ones I can think of. Stop using these in your company messaging:
- Synergy
- Cutting edge
- Disruptive
- Growth hack
- Best practice
- Viral
- Intersection
See for Yourself
Just for fun, here is a made-up business with some copy littered with nonsense buzzwords.
At Synovations, we leverage cutting-edge, scalable solutions to curate unparalleled, holistic experiences for our stakeholders. Our dynamic, customer-centric approach fosters agile partnerships and drives disruptive innovation. We’re committed to pushing the envelope and thinking outside the box, utilizing robust, state-of-the-art technologies to seamlessly integrate cross-functional teams.
If I’m a prospect landing on your page and this is what I see, I’ve tuned out by the start of the second sentence. I have no clue what you do for me.
Keep It Simple
Think of your words as taking up time. Your potential customers will only give you seconds of theirs. Stop wasting those precious seconds on buzzwords and simply tell them how you solve their problem.
If you need additional content marketing help, contact me today to set up an introductory call.
Your friend,
Jose
