When writing for your company, remember your customers and prospects come from all different walks of life. Each has a unique journey with varying experiences, opportunities, and access to resources. Let’s review why empathy, inclusive language, and accessibility should be the core elements of your copy. Understanding Your Audience’s Experiences Your customers are not all […]
Writing with Empathy and Inclusivity Read More »
Do you ever wonder why some companies come off dry while others are viewed as inspirational? Copywriting is more than just choosing the right words. It’s about understanding people’s behavior and using psychology to connect, evoke emotion, and motivate action. Whether you’re writing for social media, email campaigns, or product descriptions, these tips can help take your
How Psychology Powers Your Copywriting Read More »
I often have business owners tell me their goal is to have messages that appeal to everyone. The reality is the more you try to speak to different audiences all at once, the more complicated and ineffective your message becomes. That’s why focusing on one customer at a time is key to great messaging. Let’s
How to Write Messaging that Resonates with Your Target Customer Read More »
Customer testimonials and reviews are often overlooked in the rush to create new content, but they could be the key to unlocking more trust and engagement with your audience. Today, we’re diving into how you can use these powerful tools to enhance your messaging and connect with potential customers on a deeper level. You Have
How Customer Testimonials Elevate Your Messaging Read More »
This morning is a special treat to go with your cup of coffee. Some years back, I met a person who changed my entire outlook on networking. And today, I get to share some of his tips on that very topic to help you grow and ultimately land more deals through the connections you make
A Brief Interview with Mike Dias: Nobody Likes Networking Read More »
If you’ve been reading these newsletters or any of my posts on social media, you know I’m big on giving your business a face. You want to show there’s someone at the company passionate about your products and services—and the people who use them. But what if you simply don’t have the staff to create
Pros & Cons of Influencer Marketing Read More »
As a business owner, you’re going to hear that you gotta work nonstop and “take no days off.” From one business owner to another, that’s just going to make you miserable. Instead, let’s look at some of the different breaks you can take to recharge and stay ready for the work needed to grow your
The Power of Taking Breaks: Essential Tips for Business Owners Read More »
Unless you make writing your career, most people go by what they learned in school. This leads to long paragraphs, wordy sentences, and saying what you think others want to hear. But think about how you pitch your business when you’re speaking to a prospect you’ve met at a trade show or a customer that’s
Short and Punchy 🥊 Knocks ’em Out Read More »
I’ve worked trade shows from both sides, as an exhibitor and as an attendee. Both have their pros and cons but both bring with them pressure to meet people and ultimately get something from them. And if you’re like me, standing in a room full of people and chatting with everyone doesn’t come naturally. Even
How to Survive Your Next Trade Show Read More »
Do you ever wonder if there’s a real person behind blog posts you read? Well, at least on this website, I assure you there is. To prove it, here’s a dorky picture of me from long ago: As a small business owner, your budget and time are limited. You don’t want to sink a whole
5 Smart Marketing Moves for Your Small Business Read More »
