Writing more human emails begins with the obvious, don’t leave it to AI. Something special happens when a real person sits down at a computer to write. The sentences may not be perfect. Perhaps you even miss a typo every once in a while. But in these days of AI writing, those typos and imperfect […]
Your Emails Need a Human Touch Read More »
The decision many businesses struggle with is not whether to make content but rather, what kind of content to create. How do you know what topics to use and where to deliver what you create? It turns out the best strategy is to take the decision off your hands. Let your customers determine your strategy.
How to Choose the Right Content for Your Business Read More »
Even if you’re running the business you always dreamed of, work becomes a slog. You get up every morning, push through your morning routine, and deal with both the good and the bad of running your own business. And there are always days that have more bad than good. If you’re not careful, your dream
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When you read something from your favorite writer or catch a talk from a speaker you admire, what do they do that captures your attention? Do you read a great novel and say, “I loved how many times this book made me go to the dictionary!” Maybe you listen to a speaker and say, “I
3 Tips for Better Marketing Messaging Read More »
In 2010, Old Spice was on the verge of irrelevance. That was until they flipped the script with humor, bold storytelling, and unforgettable marketing. The Man Your Man Could Smell Like wasn’t just an ad. It was a game-changer. It grabbed attention, went viral, and completely rebranded Old Spice for a younger audience. In this
From Forgettable to Unstoppable: How Old Spice Reinvented Itself Read More »
Creating marketing copy that truly resonates is challenging. It’s easy to think you have to speak to everyone. You end up writing to a large, faceless crowd and ultimately speak to nobody with a generic message. But what if you change your approach? What if you focused on one person? Why Connection Matters More Than
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What do Michelin tires, Red Bull, and Lego all have in common? They’ve mastered the art of building deeper connections with their audiences—and they’ve done it in surprising ways. You’ll learn:✅ How Michelin drove tire sales with an unexpected resource✅ Why Red Bull’s high-energy lifestyle approach took them to new heights✅ How Lego turned their
Think Beyond Your Product: 3 Creative Ways to Connect With Your Audience Read More »
Is it really December already? I can’t believe it either, to be honest. That means I’ve made it through three years with Ro-Fig. It’s been a crazy and worthwhile adventure that among other things now gives me the opportunity to speak to you. But enough about me. Let’s talk about the impression your content makes.
3 Strategies for Writing Headlines That Hook Read More »
Urgency is one of the most powerful tools in marketing. But how can you create a sense of urgency without coming across as pushy? I’m sharing three effective techniques to build genuine urgency that inspires action without pressuring your audience. You’ll learn how to use: Remember, urgency works best when it’s authentic. Encourage your customers
How to Motivate Action Without Being Pushy Read More »
One of the most important things you can do as a small business owner is learn from others who have gone before you. And a great way to learn is by watching movies about other business owners and their challenges. So today, we’re looking at five movies every small business owner should watch. If you’re
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