In 2010, Old Spice was on the verge of irrelevance—until they flipped the script with humor, bold storytelling, and unforgettable marketing. 💡 The Man Your Man Could Smell Like wasn’t just an ad; it was a game-changer. It grabbed attention, went viral, and completely rebranded Old Spice for a younger audience. In this video, we […]
From Forgettable to Unstoppable: How Old Spice Reinvented Itself Read More »
Creating marketing copy that truly resonates is challenging. It’s easy to think you have to speak to everyone. You end up writing to a large, faceless crowd and ultimately speak to nobody with a generic message. But what if you change your approach? What if you focused on one person? Why Connection Matters More Than
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What do Michelin tires, Red Bull, and Lego all have in common? They’ve mastered the art of building deeper connections with their audiences—and they’ve done it in surprising ways. You’ll learn:✅ How Michelin drove tire sales with an unexpected resource✅ Why Red Bull’s high-energy lifestyle approach took them to new heights✅ How Lego turned their
Think Beyond Your Product: 3 Creative Ways to Connect With Your Audience Read More »
Is it really December already? I can’t believe it either, to be honest. That means I’ve made it through three years with Ro-Fig. It’s been a crazy and worthwhile adventure that among other things now gives me the opportunity to speak to you. But enough about me. Let’s talk about the impression your content makes.
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Urgency is one of the most powerful tools in marketing. But how can you create a sense of urgency without coming across as pushy? I’m sharing three effective techniques to build genuine urgency that inspires action without pressuring your audience. You’ll learn how to use: Remember, urgency works best when it’s authentic. Encourage your customers
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One of the most important things you can do as a small business owner is learn from others who have gone before you. And a great way to learn is by watching movies about other business owners and their challenges. So today, we’re looking at five movies every small business owner should watch. If you’re
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Struggling to write content for your company blog? These nine blog writing tips for your business will improve your writing experience, content quality, and traffic. {Haga click para leer este post en español / Click to read this post in Spanish} You may have heard that a blog makes your website more likely to get
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Staying current on small business digital marketing trends is vital for any business owner. After all, you have to learn to market that business to get customers to your website or storefront. Earlier this year, I completed a blog post on marketing trends for one of the companies I work with, Edstutia. {Haga click para
Five Small Business Digital Marketing Trends Read More »
It’s difficult to think of any successful small businesses today that don’t use social media. You need it to foster a community of supporters, advertise your products, sell direct, and more. Best of all, most social media platforms are free to use. They only require the one thing you can’t spare: time. {Click to read
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Running a small business takes up the entire day. Without the structure of a 9-to-5 schedule, you need some time management tools to help you stay on track. You can easily get on a task and lose an entire day without realizing it. You can fall behind on projects, forget to return a customer’s call,
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