JC, Author at Rochac Figueroa Solutions

Discover how iconic brands like Michelin, Red Bull, and Lego used creative marketing strategies to connect with their audiences beyond their products.

Think Beyond Your Product: 3 Creative Ways to Connect With Your Audience

What do Michelin tires, Red Bull, and Lego all have in common? They’ve mastered the art of building deeper connections with their audiences—and they’ve done it in surprising ways. You’ll learn:✅ How Michelin drove tire sales with an unexpected resource✅ Why Red Bull’s high-energy lifestyle approach took them to new heights✅ How Lego turned their […]

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3 Strategies for Writing Headlines That Hook

Newsletter, Published Posts / JC

Is it really December already? I can’t believe it either, to be honest. That means I’ve made it through three years with Ro-Fig. It’s been a crazy and worthwhile adventure that among other things now gives me the opportunity to speak to you. But enough about me. Let’s talk about the impression your content makes.

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How to Motivate Action Without Being Pushy

Published Posts, Videos / JC

Urgency is one of the most powerful tools in marketing. But how can you create a sense of urgency without coming across as pushy? I’m sharing three effective techniques to build genuine urgency that inspires action without pressuring your audience. You’ll learn how to use: Remember, urgency works best when it’s authentic. Encourage your customers

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How to Turn Objections into Yes Moments

Videos / JC

Objections don’t have to be barriers. I’ll show you how to turn objections into opportunities and use them to build trust and boost conversions in your copywriting. Learn the steps to anticipate common concerns, address them genuinely, and back up your claims with testimonials and data. Plus, I’ll share how transparency about limitations can actually

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How Psychology Powers Your Copywriting

Newsletter / JC

Do you ever wonder why some companies come off dry while others are viewed as inspirational? Copywriting is more than just choosing the right words. It’s about understanding people’s behavior and using psychology to connect, evoke emotion, and motivate action. Whether you’re writing for social media, email campaigns, or product descriptions, these tips can help take your

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How to Maximize Your Marketing on a Small Budget

Videos / JC

Are you struggling to get your marketing off the ground because of a limited budget? In this video, I’ll show you three effective ways to get the most out of your marketing dollars without sacrificing impact. We’ll talk about: Whether you’re just getting started or you’re trying to tighten your marketing strategy, these tips will

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Write messaging that resonates with your customer

How to Write Messaging that Resonates with Your Target Customer

Newsletter / JC

I often have business owners tell me their goal is to have messages that appeal to everyone. The reality is the more you try to speak to different audiences all at once, the more complicated and ineffective your message becomes. That’s why focusing on one customer at a time is key to great messaging. Let’s

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How Customer Testimonials Elevate Your Messaging

Newsletter / JC

Customer testimonials and reviews are often overlooked in the rush to create new content, but they could be the key to unlocking more trust and engagement with your audience. Today, we’re diving into how you can use these powerful tools to enhance your messaging and connect with potential customers on a deeper level. You Have

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