Is it really December already? I can’t believe it either, to be honest. That means I’ve made it through three years with Ro-Fig. It’s been a crazy and worthwhile adventure that among other things now gives me the opportunity to speak to you. But enough about me. Let’s talk about the impression your content makes. […]
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Urgency is one of the most powerful tools in marketing. But how can you create a sense of urgency without coming across as pushy? I’m sharing three effective techniques to build genuine urgency that inspires action without pressuring your audience. You’ll learn how to use: Remember, urgency works best when it’s authentic. Encourage your customers
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When writing for your company, remember your customers and prospects come from all different walks of life. Each has a unique journey with varying experiences, opportunities, and access to resources. Let’s review why empathy, inclusive language, and accessibility should be the core elements of your copy. Understanding Your Audience’s Experiences Your customers are not all
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Objections don’t have to be barriers. I’ll show you how to turn objections into opportunities and use them to build trust and boost conversions in your copywriting. Learn the steps to anticipate common concerns, address them genuinely, and back up your claims with testimonials and data. Plus, I’ll share how transparency about limitations can actually
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Do you ever wonder why some companies come off dry while others are viewed as inspirational? Copywriting is more than just choosing the right words. It’s about understanding people’s behavior and using psychology to connect, evoke emotion, and motivate action. Whether you’re writing for social media, email campaigns, or product descriptions, these tips can help take your
How Psychology Powers Your Copywriting Read More »
Are you struggling to get your marketing off the ground because of a limited budget? In this video, I’ll show you three effective ways to get the most out of your marketing dollars without sacrificing impact. We’ll talk about: Whether you’re just getting started or you’re trying to tighten your marketing strategy, these tips will
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I often have business owners tell me their goal is to have messages that appeal to everyone. The reality is the more you try to speak to different audiences all at once, the more complicated and ineffective your message becomes. That’s why focusing on one customer at a time is key to great messaging. Let’s
How to Write Messaging that Resonates with Your Target Customer Read More »
Summary Small businesses often go overboard when it comes to making their marketing strategies. Or they skip them altogether. If you’re plagued by overthinking, here’s how I break it down into 3 starting steps: Video Transcript Today on your minute of marketing, we are talking about building a simple marketing strategy for your small business.
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Customer testimonials and reviews are often overlooked in the rush to create new content, but they could be the key to unlocking more trust and engagement with your audience. Today, we’re diving into how you can use these powerful tools to enhance your messaging and connect with potential customers on a deeper level. You Have
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Today On Your Minute of Marketing: How to Improve the Click Rate of Your Marketing Emails Step one to improving the click rate of your emails is clarity. Be clear about exactly what your email is about and then give your target customer one step to take. Don’t make it a confusing, long, drawn out
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