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Stop trying to be everything to everyone and find the one thing that sets your business apart

Find What Sets You Apart

This is difficult for business owners to hear sometimes, especially when you’re just starting out. You need customers fast and you think to get them, you have to do everything, be everywhere, and solve every problem. Unfortunately, that’s not usually the case. As the classic saying goes, “If you sell to everyone, you sell to

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It Takes Positivity…

To build something of your own. It’s kind of always the same. When the idea for your small business strikes and you set out on the journey, it’s all smiles and lots of excitement. Nobody can say anything to get you to stop thinking about your business and anybody telling you it’s a bad idea

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Newsletter: Is your business B2C or B2B?

Is Your Business B2C or B2B?

If you’ve been around businesses for a while, you’ve no doubt heard them refer to themselves or their processes as B2C or B2B. The “B” stands for business and the “C” for consumer. In other words, your business is categorized as one that sells “business to business” or one that sells “business to consumer.” What’s

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