Summary Small businesses often go overboard when it comes to making their marketing strategies. Or they skip them altogether. If you’re plagued by overthinking, here’s how I break it down into 3 starting steps: Video Transcript Today on your minute of marketing, we are talking about building a simple marketing strategy for your small business. […]
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Customer testimonials and reviews are often overlooked in the rush to create new content, but they could be the key to unlocking more trust and engagement with your audience. Today, we’re diving into how you can use these powerful tools to enhance your messaging and connect with potential customers on a deeper level. You Have
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Today On Your Minute of Marketing: How to Improve the Click Rate of Your Marketing Emails Step one to improving the click rate of your emails is clarity. Be clear about exactly what your email is about and then give your target customer one step to take. Don’t make it a confusing, long, drawn out
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This morning is a special treat to go with your cup of coffee. Some years back, I met a person who changed my entire outlook on networking. And today, I get to share some of his tips on that very topic to help you grow and ultimately land more deals through the connections you make
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Today On Your Minute of Marketing: 5 Tips to Improve Your Small Business Messaging That’s been your minute of marketing.
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If you’ve been reading these newsletters or any of my posts on social media, you know I’m big on giving your business a face. You want to show there’s someone at the company passionate about your products and services—and the people who use them. But what if you simply don’t have the staff to create
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Today on Your Minute of Marketing Stop with the keyword stuffing As a small business owner, you very quickly, when you start to review your website and how to improve your website and traffic, start to see the letters SEO or search engine optimization. These are tactics that you’re supposed to use in order for
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As a business owner, you’re going to hear that you gotta work nonstop and “take no days off.” From one business owner to another, that’s just going to make you miserable. Instead, let’s look at some of the different breaks you can take to recharge and stay ready for the work needed to grow your
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Today on Your Minute of Marketing Storytelling is a big part of promoting your business. So how do you tell a story and why do you tell a story? Truth is we’re hardwired to listen to stories. That is how we want to get our information. You start giving people a bunch of numbers and
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Unless you make writing your career, most people go by what they learned in school. This leads to long paragraphs, wordy sentences, and saying what you think others want to hear. But think about how you pitch your business when you’re speaking to a prospect you’ve met at a trade show or a customer that’s
Short and Punchy 🥊 Knocks ’em Out Read More »
