Today On Your Minute of Marketing: How to Improve the Click Rate of Your Marketing Emails Step one to improving the click rate of your emails is clarity. Be clear about exactly what your email is about and then give your target customer one step to take. Don’t make it a confusing, long, drawn out […]
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This morning is a special treat to go with your cup of coffee. Some years back, I met a person who changed my entire outlook on networking. And today, I get to share some of his tips on that very topic to help you grow and ultimately land more deals through the connections you make
A Brief Interview with Mike Dias: Nobody Likes Networking Read More »
Today On Your Minute of Marketing: 5 Tips to Improve Your Small Business Messaging That’s been your minute of marketing.
5 Tips to Improve Your Small Business Messaging Read More »
If you’ve been reading these newsletters or any of my posts on social media, you know I’m big on giving your business a face. You want to show there’s someone at the company passionate about your products and services—and the people who use them. But what if you simply don’t have the staff to create
Pros & Cons of Influencer Marketing Read More »
Today on Your Minute of Marketing Stop with the keyword stuffing As a small business owner, you very quickly, when you start to review your website and how to improve your website and traffic, start to see the letters SEO or search engine optimization. These are tactics that you’re supposed to use in order for
Stop Keyword Stuffing for SEO Read More »
As a business owner, you’re going to hear that you gotta work nonstop and “take no days off.” From one business owner to another, that’s just going to make you miserable. Instead, let’s look at some of the different breaks you can take to recharge and stay ready for the work needed to grow your
The Power of Taking Breaks: Essential Tips for Business Owners Read More »
Today on Your Minute of Marketing Storytelling is a big part of promoting your business. So how do you tell a story and why do you tell a story? Truth is we’re hardwired to listen to stories. That is how we want to get our information. You start giving people a bunch of numbers and
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Unless you make writing your career, most people go by what they learned in school. This leads to long paragraphs, wordy sentences, and saying what you think others want to hear. But think about how you pitch your business when you’re speaking to a prospect you’ve met at a trade show or a customer that’s
Short and Punchy 🥊 Knocks ’em Out Read More »
Today on Your Minute of Marketing Remember that marketing is about future opportunities, not opportunities fortoday. The majority of people who see any of your ads, any of your posts, any of the marketing you put out, are not ready to buy in that moment. In fact as much as 95% of the people who
Marketing Is About Future Opportunities Read More »
I’ve worked trade shows from both sides, as an exhibitor and as an attendee. Both have their pros and cons but both bring with them pressure to meet people and ultimately get something from them. And if you’re like me, standing in a room full of people and chatting with everyone doesn’t come naturally. Even
How to Survive Your Next Trade Show Read More »
