If you’ve been reading these newsletters or any of my posts on social media, you know I’m big on giving your business a face. You want to show there’s someone at the company passionate about your products and services—and the people who use them. But what if you simply don’t have the staff to create […]
Pros & Cons of Influencer Marketing Read More »
Today on Your Minute of Marketing Stop with the keyword stuffing As a small business owner, you very quickly, when you start to review your website and how to improve your website and traffic, start to see the letters SEO or search engine optimization. These are tactics that you’re supposed to use in order for
Stop Keyword Stuffing for SEO Read More »
As a business owner, you’re going to hear that you gotta work nonstop and “take no days off.” From one business owner to another, that’s just going to make you miserable. Instead, let’s look at some of the different breaks you can take to recharge and stay ready for the work needed to grow your
The Power of Taking Breaks: Essential Tips for Business Owners Read More »
Today on Your Minute of Marketing Storytelling is a big part of promoting your business. So how do you tell a story and why do you tell a story? Truth is we’re hardwired to listen to stories. That is how we want to get our information. You start giving people a bunch of numbers and
Promote Your Business With Great Stories Read More »
Unless you make writing your career, most people go by what they learned in school. This leads to long paragraphs, wordy sentences, and saying what you think others want to hear. But think about how you pitch your business when you’re speaking to a prospect you’ve met at a trade show or a customer that’s
Short and Punchy 🥊 Knocks ’em Out Read More »
Remember that marketing is about future opportunities, not opportunities for today. The majority of people who see any of your ads, any of your posts, any of the marketing you put out, are not ready to buy in that moment. In fact as much as 95% of the people who see your marketing at any
Marketing Is About Future Opportunities Read More »
I’ve worked trade shows from both sides, as an exhibitor and as an attendee. Both have their pros and cons but both bring with them pressure to meet people and ultimately get something from them. And if you’re like me, standing in a room full of people and chatting with everyone doesn’t come naturally. Even
How to Survive Your Next Trade Show Read More »
Today on Your Minute of Marketing Why it’s important to break up your content into smaller chunks. My name is Jose and I’m here to help small businesses grow through better more engaging content. So when I started giving the advice of breaking up your content into smaller pieces, it was really mostly about blog
Break up Your Content So Everyone Can Enjoy It Read More »
Do you ever wonder if there’s a real person behind blog posts you read? Well, at least on this website, I assure you there is. To prove it, here’s a dorky picture of me from long ago: As a small business owner, your budget and time are limited. You don’t want to sink a whole
5 Smart Marketing Moves for Your Small Business Read More »
It’s looking like we’re getting closer to losing TikTok. And if TikTok has been vital to promoting your business, you’re no doubt concerned about the future. This is the issue with leaving all your business promotion to social media. Your page could drive lots of sales but if the platform is banned, crashes, or is
Will the TikTok Ban Hurt Your Business? Read More »
