If your business strives to disrupt the status quo by being best in class in the industry and creating synergy with your customers, we need to have a talk. You’ve grown buzzword happy and it’s doing more harm than good. Your potential customers will give you only a few seconds of their time before they […]
Buzzwords Don’t Buzz Read More »
Quickly! Without Googling! Can you tell me how many GBs of storage the first iPod had? How about this one: What’s the square footage of your car’s trunk space? Last try. What is the maximum volume of your Bluetooth headphones? Okay, enough of that. You probably want to know why I’m even asking all this.
Stop Making It About You Read More »
Many years ago, I was a young father working retail full-time and trying to get back into school as part of audio recording program. My first audio professor, and mentor, said something that sticks with me to this day Be nice to everyone you meet, or at least professional. You never know who you might
Each Handshake Is an Opportunity Read More »
Whether you remember those days or not, if you were into hip hop in the mid 90s, you either repped the west coast or the east coast. Southern hip hop burst through with the likes of Outkast and Scarface but they were seen as a niche. Master P was among the people who changed this
How Master P Made ‘em Say Uhh Read More »
This is difficult for business owners to hear sometimes, especially when you’re just starting out. You need customers fast and you think to get them, you have to do everything, be everywhere, and solve every problem. Unfortunately, that’s not usually the case. As the classic saying goes, “If you sell to everyone, you sell to
Find What Sets You Apart Read More »
To build something of your own. It’s kind of always the same. When the idea for your small business strikes and you set out on the journey, it’s all smiles and lots of excitement. Nobody can say anything to get you to stop thinking about your business and anybody telling you it’s a bad idea
It Takes Positivity… Read More »
Have you ever landed on a website and wondered exactly what it is that company does? Have you ever wondered if people feel that way about your website? Your business needs a website but too many business owners rush to make one without really knowing what it should say. Whether you do it alone or
Be Clear. Be Specific. Provide Value. Read More »
Did you get the Ghostbusters reference or is this proof that I’m getting too old? Don’t answer that. Let’s get on to the real reason you’re here: revenue. One of the largest benefits of starting your own business is not having to depend on a single paycheck. So why would you limit your earning opportunities
Combine Your Streams 👻 Read More »
If you’ve been around businesses for a while, you’ve no doubt heard them refer to themselves or their processes as B2C or B2B. The “B” stands for business and the “C” for consumer. In other words, your business is categorized as one that sells “business to business” or one that sells “business to consumer.” What’s
Is Your Business B2C or B2B? Read More »
One of the most important things you can do as a small business owner is learn from others who have gone before you. And a great way to learn is by watching movies about other business owners and their challenges. So today, we’re looking at five movies every small business owner should watch. If you’re
5 Movies Every Small Business Owner Should Watch Read More »
